model: @raniaa

photographer: @p.u.f___

styling & art direction: @hripsime.ananikjan - me

My final shoot for my BFA course showcases my concept and vision for ZEPURE. A brand combining modern fashion with the traditional Armenian heritage. A vision to be a source of inspiration where cultural diversity is embraced, leaving a lasting impact on how people experience fashion and self-expression.

The black blazer my first design I worked on. Inspired from Armenian traditional jewelry, I reworked a thrifted blazer. It is to show the perfect combination of modern fashion pieces, with cultural inspired aspects, creating a statement piece.

The other outfits are showcasing what other designs would look like and be inspired of.